The world of exotic cars just got a powerful new role — not on the racetrack, not in a showroom, and not just in a collector’s garage — but in community outreach and public health awareness.
In a first-of-its-kind initiative, the Garfield Police Department in New Jersey has teamed up with Lamborghini Paramus to deploy a striking Lamborghini Huracán Sterrato as part of a bold campaign called “Outrun Opioids.”
🎥 Watch the initiative in action:
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The Garfield Police Department in Bergen County, New Jersey is running “Outrun Opioids” — an awareness campaign built around a 2023 Lamborghini Huracán Sterrato loaned at no cost to taxpayers by Lamborghini Paramus. Wrapped in official police graphics with a roof light bar and a QR code linking to 24/7 confidential addiction-recovery resources, the roughly $310,000 supercar appears at schools, youth programs, and community events — education only, never patrols — with the wrap scheduled through June 2026.
| Detail | The Facts |
|---|---|
| Department | Garfield Police Department, Bergen County, NJ |
| Vehicle | 2023 Lamborghini Huracán Sterrato — 602 hp, ~$310,000 |
| Provided by | Lamborghini Paramus, on loan at zero taxpayer cost |
| Campaign | “Outrun Opioids” — awareness and recovery-resource outreach |
| The QR code | Links to The Center for Alcohol and Drug Resources: 24/7 confidential navigator, treatment referrals |
| Debut | 37th Annual PBA Toy Drive, Closter — December 2025 |
| Wrap runs through | June 2026, ending with a “Chief for a Day” community celebration |
This isn’t your typical police cruiser.
The Huracán Sterrato is a high-performance Italian supercar, valued at around $309,895, blending extreme performance with rugged capability thanks to its lifted suspension and all-terrain tires.
But instead of chasing speeders or responding to calls, this Lamborghini has a very different role: raising awareness about the opioid epidemic impacting communities nationwide.
The Garfield Police Department wanted something that would immediately capture attention — and few vehicles do that better than a Lamborghini.
Wrapped in custom police livery, complete with a blue light bar, the Sterrato stops people in their tracks. More importantly, it starts conversations.
The wrap features a scannable QR code that connects directly to The Center for Alcohol and Drug Resources, where individuals and families can access 24/7 help, treatment guidance, and support for substance use disorders.
It’s outreach through curiosity — transforming fascination into real, life-saving resources.
Despite its presence, this Lamborghini will never be used for patrols or pursuits.
Instead, it will appear at:
Its purpose is to break stigma, spark dialogue, and make help feel more accessible.
Its first major appearance was at the 37th Annual PBA Toy Drive, where families and children saw firsthand how something iconic can be used for something meaningful.
Perhaps the most impressive part of this initiative: taxpayers didn’t pay a dime.
The Huracán Sterrato is on loan from Lamborghini Paramus, allowing the police department to maximize impact without financial burden. The car will remain in its custom police wrap through June 2026, supporting initiatives like the department’s “Chief for a Day” program.
After that? The livery comes off — and the car may one day reappear as a former police Lamborghini with a story unlike any other.
For exotic car enthusiasts, the Huracán Sterrato is already special:
But in this role, performance takes a back seat to purpose.
This initiative proves something powerful:
Exotic cars don’t just symbolize speed and luxury — they can also drive awareness, empathy, and change.
Of every car Lamborghini Paramus could have handed over, the Sterrato is the inspired choice. It is the Huracán family’s friendly rebel — the rally-raised, roof-lit oddball we’ve called the collectible wildcard in our winter exotics coverage — and its whole personality says approachable rather than untouchable. A kid who would never dare approach a wing-and-splitter track car walks right up to a Sterrato and starts asking questions.
And that is the entire mechanism. The 602-hp V10 isn’t there to chase anyone; it’s there to start conversations that a pamphlet never could. Once the crowd gathers, the QR code does the quiet work — a confidential, 24/7 line to real help, scanned in a moment when nobody has to say anything out loud to anyone. Outreach designed by people who understand both cars and stigma.
Here is the part of this story the car world should study about Lamborghini Paramus: Lamborghini Paramus lent a $310,000 vehicle to a municipal police department for the better part of a year, at no cost to taxpayers, for a campaign that will never sell a single car directly. That is not a marketing line item — that is a dealership that understands its real asset is standing in its community. Bergen County families will remember who showed up long after the wrap comes off in June.
It also shows what modern dealership leadership looks like. The exotic retailers thriving in 2026 are the ones acting like community institutions — the same pattern we honor monthly in our Dealer of the Month series. Lamborghini Paramus’s “Outrun Opioids” loan belongs in that conversation, full stop.
Every exotic dealership sits on the same unused superpower: inventory that stops foot traffic anywhere it parks. The Garfield playbook is repeatable in any market — pick one cause with real local stakes, wrap one attention-magnet car, attach one frictionless resource like a QR code, and commit for months rather than a photo op. The car draws the crowd; the cause converts the moment; the commitment builds the trust.
For dealers reading this: this is exactly the kind of story ExoticMotors.com exists to tell. Our marketplace dealers get spotlighted for inventory and professionalism — but community leadership like this is what turns a dealership into a landmark.
Garfield’s Lamborghini joins a small, storied tradition of exotics wearing badges. The Italian State Police have famously run Huracáns for decades of goodwill duty — including their celebrated medical runs delivering transplant organs across Italy at speeds only a V10 makes possible. Dubai’s police fleet turned supercars into the city’s best tourism ambassadors. What all these programs share is the Garfield insight: nobody photographs a Crown Victoria. Put a message on a Lamborghini and the message travels.
What makes the Lamborghini Paramus loan distinct is its intimacy. This isn’t a national fleet or a tourism play — it’s one dealership and one police department deciding their own county’s crisis deserved their best asset. In some ways that makes it the most honest entry in the genre.
The wrap has a scheduled ending: June 2026, closing with Garfield’s “Chief for a Day” community celebration before the Sterrato returns to its original form. That built-in finale is smart program design — a deadline creates urgency, an event creates a payoff, and the car’s return to civilian life leaves the campaign as a story the town owns rather than a fixture it stops noticing. We’ll be watching for what Lamborghini Paramus and Garfield PD do for an encore — programs this well-built rarely end at one chapter.
The campaign’s message deserves repeating beyond Bergen County: confidential help for opioid and other substance-use struggles is available 24/7. In New Jersey, The Center for Alcohol and Drug Resources — the organization behind the Sterrato’s QR code — offers free, judgment-free navigation to treatment and support. Nationally, the SAMHSA helpline at 1-800-662-4357 does the same for every state. One scan, one call — that’s the entire ask of this campaign.
Campaign details as reported by Autoblog and Daily Voice.
The Garfield Police Department in Bergen County uses a Lamborghini Huracán Sterrato — loaned free by Lamborghini Paramus — strictly for community outreach in its “Outrun Opioids” awareness campaign. It never patrols or responds to calls.
No. Lamborghini Paramus loaned the roughly $310,000 Sterrato at no cost to taxpayers, with the wrap scheduled through June 2026.
It links to The Center for Alcohol and Drug Resources, connecting anyone who scans it to a confidential 24/7 navigator for treatment referrals and addiction support.
A 2023 Huracán Sterrato — the 602-hp, rally-inspired variant of Lamborghini’s V10 supercar, wrapped in official Garfield Police graphics with a roof light bar.
It appears at youth programs, schools, and community events around Bergen County, New Jersey — it debuted at the 37th Annual PBA Toy Drive in Closter in December 2025.
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