A Century of Luxury: The Phantom’s 100th Anniversary

In a breathtaking celebration of heritage and artistry, Rolls-Royce marked the 100th anniversary of the Phantom with one of the most unique spectacles in luxury automotive history: a Phantom Extended was placed dramatically inside the pool at Plymouth’s Tinside Lido, the UK’s famous Art Deco seaside landmark.

The surreal image of the Phantom gliding across the turquoise waters wasn’t just a publicity stunt—it was a bold reminder that even after a century, the Phantom continues to set the standard for opulence, innovation, and cultural influence.

The Phantom Legacy

• Debut in 1925: The Phantom was first introduced nearly a century ago and has since become a symbol of ultimate luxury.
• Cultural Impact: Owned by world leaders, celebrities, and icons like John Lennon, Elton John, and Elvis Presley, the Phantom has appeared on stage, in films, and in legendary private collections.
• Bespoke Craftsmanship: Each Phantom is a masterpiece of hand-built detail, tailored to its owner’s desires. From custom interiors to rare paint finishes, the Phantom represents the highest level of automotive personalization.

Why a Phantom in a Pool?

Rolls-Royce chose to stage the Phantom inside a pool to mark this milestone with an unforgettable visual statement. The stunt was designed to capture both the timeless elegance of the Phantom and its modern relevance in today’s luxury car market.

This striking display also reflects Rolls-Royce’s long history of blending art with engineering, reminding enthusiasts and collectors that the Phantom is not only a car but a living symbol of status, creativity, and refinement.

Looking Ahead: The Future of Rolls-Royce

While the Phantom celebrates its 100th year, Rolls-Royce is also looking forward. The upcoming Spectre EV represents the brand’s next leap into the electric era, proving that sustainability and ultra-luxury can coexist. The Phantom’s centenary is not just about the past—it’s a declaration that Rolls-Royce will continue to define the future of luxury motoring.

Key Takeaways for Enthusiasts and Collectors

• The Phantom remains the benchmark for ultra-luxury sedans.
• This centenary stunt highlights the importance of storytelling and heritage in the luxury market.
• For collectors, iconic models like the Phantom continue to appreciate in prestige and value, cementing their place in automotive history.

📌 FAQ: Rolls-Royce Phantom 100th Anniversary

Q: Why did Rolls-Royce put a Phantom in a pool?
A: The stunt was part of the Phantom’s 100th anniversary celebration. By placing the Phantom Extended in Plymouth’s Tinside Lido, Rolls-Royce symbolized the car’s elegance, creativity, and enduring cultural influence.

Q: When was the first Rolls-Royce Phantom launched?
A: The very first Rolls-Royce Phantom debuted in 1925, making 2025 the 100th anniversary of the model.

Q: What makes the Rolls-Royce Phantom special?
A: The Phantom is widely considered the pinnacle of luxury sedans. It’s famous for bespoke craftsmanship, timeless design, and ownership by celebrities and world leaders.

Q: How much does a Rolls-Royce Phantom cost in 2025?
A: The base price of a 2025 Rolls-Royce Phantom starts around $500,000, with bespoke editions and custom features often pushing the total well beyond that figure.

Q: What’s next for the Rolls-Royce Phantom?
A: Rolls-Royce is preparing for the future with the Spectre EV, their first all-electric luxury car. This signals a new era of sustainable ultra-luxury, while keeping the Phantom’s heritage alive.